Monthly Archives: September 2015

Professional Signage Creates Professional Appeal

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There are plenty of old sayings that exemplify the idea of success, built on the image of success—“you’ve got to spend money to make money,” “it’s not about what you know, it’s who you know,” etc. And while these old adages serve to give people something to think about when they’re headed into business, there’s no saying that rings truer than this: “dress for the job you want to have.”

Now, in the grand scheme of things, dressing for the job you want might not always be that easy, but if you’re a business owner or the proprietor of an establishment, you can certainly twist this saying a bit to dress up your business. All it takes is some clever branding and a few examples of professional signage in Louisville, KY to get the job done!

Making a statement

Unfortunately, some of the sayings we’ve been tossing around don’t apply to the business world, like, “it’s not the outside that matters; it’s what’s inside that counts.” This is a nice thought, but ultimately, it does matter what’s on the outside of your business—this is what’s going to attract people inside! If you lack professional signage in Louisville, KY as a marker for your establishment, you can bet that your business is going to suffer from it when it comes to foot traffic.

On the flip side, having a professionally manufactured, perfectly designed, eye-catching sign to call attention to your place of business is going to give you all the strength in the world when it comes to branding, marketing and appealing to customers.

An icon to stand behind

Perhaps the most important facet of doing business these days is getting your branding right and making sure that your brand has a good message associated with it. Any advertising professional will tell you that branding is nothing without an iconic name or image to stand behind however, for brand recognition—this is where professional signage in Louisville, KY comes in.

Whether it’s a bold company logo, a soon-to-be cherished mascot or just the textual representation of your business’ name, having a sign that people can relate your branding efforts to is paramount in keeping success up. Consider this: when you think of McDonalds imagery, what do you picture? Most likely, it’s the golden arches. How about vice-versa? What do you think about when you see golden arches? The answer is undoubtedly McDonalds.

The right first impression

Whether it’s someone’s first time visiting your business or their hundredth time as a customer, it makes people feel more secure to know that they’re investing their time and commerce in a business that’s reputable—nothing says reputable like a professionally designed sign that’s showcased for all the world to see.

The next time someone tells you to “dress for success” or “dress for the job you want to have,” take a look at your business and decide for yourself if your business is also dressed for success. Chances are, if there’s a professionally designed, gleaming sign out front for the world to see, you’ll feel like your business is dressed to the nines.


The Markers of Quality Custom Signs

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Are you looking to create some custom signs to advertise a business or an event? Whether you are hosting a fundraiser or you are looking to add some signage to a boutique window display, finding quality custom signs can really help you to get your message out there. Here are some things to look for when you are shopping for quality custom signs.

1. Quality materials: This plays a huge role in whether or not your custom signs in Louisville, KY will stand the test of time and be worth the cost. Be sure to take a thorough look at what types of materials the signs are made out of and decide for yourself whether or not these signs will meet your needs. Be especially diligent about this if you plan to use the sign outdoors, as outdoor signs have different material requirements than inside signs, so that they can withstand the elements.

2. Attention to detail: We are willing to bet that you have heard the phrase “the devil is in the details,” numerous times. In fact, you may have heard it so often that by now you are quite sick of it. Still, there’s a reason it’s a saying—because it is true. Any good quality sign maker is going to pay acute attention to the small, yet ever so important details. Things such as design, font choice and size and even color can make a huge difference. Take a look to see if all of these details are covered; a truly powerful sign will have all of the right details to appeal to just the right audience.

3. Accuracy: This also ties in a bit with attention to detail, but quality in a sign will also be accurate. This means that not only having the correction information, but also consisting of the correct spelling and the grammar as well.

4. Precision: As with anything of quality, precision is a huge factor. Precision and care makes a custom sign look put together and clean, as opposed to sloppy. Precision also makes a sign appear to be more thorough and therefore, more trustworthy.

5. Ease of use: Is the sign easy to install? Can you use it easily in the way in which you will need it? Perhaps you are looking for a sign that will be easy to move from one display to another? If so, be sure that the sign will be light and easy to move. If the sign is difficult to hang or impossible to move by yourself, chances are that you won’t use it as often as you should to make it worth the investment.

When all of the elements above are combined, any custom sign is sure to be a hit. There are so many things that a custom sign can convey, whether it’s a simple sale or an inspiring message. Be sure that anything you share is done so using a quality custom sign that is not only built to last, but is accurate, polished and easy to use.


The Five Most Important Considerations of Sign Installation

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So, you’re in need of some signs for your business or for an event. Before you create or purchase any, it’s best to have some idea of not only what you want, but where you want the sign placed and the message you want it to convey. Here are some considerations to think about when it comes to sign installation in Louisville, KY.

1. Where the sign is placed: No doubt, you’ve heard it before: location, location, location. While signs aren’t real estate, where they are hung or placed is still the most vital choice you can make when it comes to sign installation in Louisville, KY.

There are a few things to consider when you are going about selecting the placement of your sign. Firstly, does it make sense? Does the message or promotion match the placement? There are few things that are more confusing than a misplaced sign, whether it has the wrong information or the wrong aesthetics.

Also, consider whether placing the sign outdoors or indoors and which would be best. An easy way to determine where to place your signage is to have a particular goal in mind and think about which placement will best aid that goal.

2. How the sign is positioned: You will want to make sure that the sign is positioned in such a way that makes it easy to see and easy to read. Consider how people will have to look at your sign. A good method might be to hang or place the sign at eye level so that people can easily see the message. You may also want to consider whether to angle the sign or keep it straight – the best way will often be determined by the specifics of your current display or event.

3. How the sign will be perceived: Perception is powerful—it’s often the leading force behind many of our actions. It’s also a hard thing to predict, as we are all so different and see the world through totally different lenses. Still, it is worth considering how your sign will be perceived and who will be doing said perceiving. Placement and design, including the colors and font style, will contribute to this, but lighting, surroundings and general sentiment of the area should not be forgotten.

4. How the sign will be persuasive: You aren’t just getting a sign without any reason. Signs are for sharing messages and in many cases, said messages are calls to action—that is, persuading someone to do something, whether it is taking advantage of a sale, checking out a new item or taking part in a silent auction at an event. How persuasive a sign is depends on a myriad of factors, including placement and design. You’ll want to consider both, along with how to craft your message in a way that gently guides instead of aggressively shoving.

5. How the sign is prepared: The last thing anyone wants is for a sign hung on the wall to fall down or for a sign installation in Louisville, KY to land on a potential customer. How the sign is installed and how secure the sign is are things that must be double and triple checked in order to avoid any chaos.