There are plenty of old sayings that exemplify the idea of success, built on the image of success—“you’ve got to spend money to make money,” “it’s not about what you know, it’s who you know,” etc. And while these old adages serve to give people something to think about when they’re headed into business, there’s no saying that rings truer than this: “dress for the job you want to have.”
Now, in the grand scheme of things, dressing for the job you want might not always be that easy, but if you’re a business owner or the proprietor of an establishment, you can certainly twist this saying a bit to dress up your business. All it takes is some clever branding and a few examples of professional signage in Louisville, KY to get the job done!
Making a statement
Unfortunately, some of the sayings we’ve been tossing around don’t apply to the business world, like, “it’s not the outside that matters; it’s what’s inside that counts.” This is a nice thought, but ultimately, it does matter what’s on the outside of your business—this is what’s going to attract people inside! If you lack professional signage in Louisville, KY as a marker for your establishment, you can bet that your business is going to suffer from it when it comes to foot traffic.
On the flip side, having a professionally manufactured, perfectly designed, eye-catching sign to call attention to your place of business is going to give you all the strength in the world when it comes to branding, marketing and appealing to customers.
An icon to stand behind
Perhaps the most important facet of doing business these days is getting your branding right and making sure that your brand has a good message associated with it. Any advertising professional will tell you that branding is nothing without an iconic name or image to stand behind however, for brand recognition—this is where professional signage in Louisville, KY comes in.
Whether it’s a bold company logo, a soon-to-be cherished mascot or just the textual representation of your business’ name, having a sign that people can relate your branding efforts to is paramount in keeping success up. Consider this: when you think of McDonalds imagery, what do you picture? Most likely, it’s the golden arches. How about vice-versa? What do you think about when you see golden arches? The answer is undoubtedly McDonalds.
The right first impression
Whether it’s someone’s first time visiting your business or their hundredth time as a customer, it makes people feel more secure to know that they’re investing their time and commerce in a business that’s reputable—nothing says reputable like a professionally designed sign that’s showcased for all the world to see.
The next time someone tells you to “dress for success” or “dress for the job you want to have,” take a look at your business and decide for yourself if your business is also dressed for success. Chances are, if there’s a professionally designed, gleaming sign out front for the world to see, you’ll feel like your business is dressed to the nines.